Cofounding a startup is an intimate journey, and unicorn tech founder Tanis Jorge has taken a number of those journeys with her best friend, who she met back in junior high.
Successfully exiting from all four startups they launched, Tanis and her business partner Steve built Trulioo into a billion-dollar company. Today, she has turned her attention to helping founders work together successfully with her latest project: The Cofounder’s Hub.
“65% of businesses fail because of issues with the founders in some form or another,” says Tanis, “That’s huge!”
In this episode, Tanis and Jean-Paul discuss the challenges co-founders face, the importance of authenticity, the value of direct communication, and how every successful partnership begins with optimizing yourself. They also explore the power of collaboration and how successful partnerships can help you survive the wild roller coaster that defines entrepreneurship.
“I’m such a proponent of partnerships. If you can find somebody to run that race with, it’s priceless. It’s the greatest asset your company will ever have,” says Tanis.
Plenty of founders have shared their entrepreneurial journey, but Tanis offers a unique insight into the role that conscious partnership plays in startup success.
She recently published The Cofounder’s Handbook: The Ultimate Guide to Starting, Building, and Exiting a Successful Partnership, which extracts wisdom from over 100 interviews with founders along with her own experience.
Learn what it takes to build a successful partnership—and why it all begins with you!
7:48 | Trust, openness, and roles and responsibilities
8:41 | Why intentionality is key to successful collaboration
9:39 | Raw honesty and being open to hard conversations
11:07 | Authenticity and vulnerability
16:22 | Defining your roles
19:45 | The power of an honest compliment
20:01 | Embracing the highs and lows of entrepreneurship
22:39 | Knowing yourself before choosing a partner
28:10 | The CoFounder’s Handbook and changing yourself 32:49 | The CoFounder’s Hub